ANWB THE DUTCH ROAD SERVICE
The ANWB (the Dutch AAA) is the biggest association in the Netherlands, with almost 4 million members. Imagine what they could accomplish if mobilized…
That’s exactly what the new campaign ‘Better off together’ is all about. It symbolizes the change of view we want members to have. ANWB is not just an organization that helps you when your car breaks down, you, as a member, are part of this great collective. We, the members of the ANWB, can achieve anything!
This movie is about ‘looking out for each other in the winter period’. The cold, the icy roads, the harsh conditions; the winter always takes us by surprise. But together we can manage all the hassle it brings. By being prepared.
For instance: If all the members were to buy winter-tires before the winter kicks in, the slippery roads would become safer, traffic jams would diminish and the winter wouldn’t cause us any trouble. That’s exactly when we’re ‘Better off together’.
Make sure to watch the tv-commercial below.
